Publication:
Player-avatar identification in video gaming: Concept and measurement

cris.lastimport.scopus2024-07-03T21:04:55Z
cris.lastimport.wos2024-07-20T21:13:44Z
dc.contributor.authorLi, Dong Dongen
dc.contributor.authorLiau, Alberten
dc.contributor.authorKhoo, Angelineen
dc.date.accessioned2014-05-05T02:59:01Z
dc.date.available2014-05-05T02:59:01Z
dc.date.issued2013
dc.description.abstractThis paper aims to develop an instrument to measure Player-Avatar Identification (PAI) in video game playing. Survey studies were conducted with over 1000 students in Singapore primary and secondary schools. The results of the studies demonstrated that PAI can be conceptualized and reliably measured in terms of four factors – feelings during play, absorption during play, positive attitudes toward the game avatar and importance of the avatar to one’s self identity. The four-factor model showed acceptable model data fit and satisfactory reliability and validity. The construct validity was supported by the relationship between PAI and identity style. The result suggested that students with diffused identity style reported significant higher scores on absorption and importance to identity. The usefulness of the concept and the scale was discussed in relation to behavioral and developmental implications.en
dc.description.versionAccepted versionen
dc.identifier.citationLi, D. D., Liau, A. K., & Khoo, A. (2013). Player–avatar identification in video gaming: Concept and measurement. Computers in Human Behavior, 29(1), 257-263. https://doi.org/10.1016/j.chb.2012.09.002en
dc.identifier.doi10.1016/j.chb.2012.09.002
dc.identifier.issn0747-5632
dc.identifier.urihttps://hdl.handle.net/10497/15452
dc.language.isoenen
dc.publisherElsevieren
dc.relation.ispartofComputers in Human Behavioren
dc.rightsThis is the author’s version of a work that was accepted for publication in Computers in Human Behavior. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Computers in Human Behavior, Volume 29, Issue 1, January 2013, pages 257-263, doi: dx.doi.org/10.1016/j.chb.2012.09.002
dc.subject.keywordIdentificationen
dc.subject.keywordIdentityen
dc.subject.keywordVideo gameen
dc.subject.keywordPlayer avatar relationshipen
dc.subject.keywordMeasurementen
dc.titlePlayer-avatar identification in video gaming: Concept and measurementen
dc.typeArticleen
dspace.entity.typePublication
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