Marketing exercise: Searching for the marketing mix

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Type
Conference Paper
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Citation
Saunders, J. E. (1993, August 18-22). Marketing exercise: Searching for the marketing mix [Paper presentation]. 36th Anniversary World Congress of the International Council for Health, Physical Education and Recreation: Creating Active Lifestyle: Health, Physical Education and Recreation in Lifelong Learning, Yokohama, Japan.
Author
Saunders, John
Date Issued
1993
Description
This paper was presented at the 36th Anniversary World Congress of the International Council for Health, Physical Education and Recreation: Creating Active Lifestyle: Health, Physical Education and Recreation in Lifelong Learning, held in Yokohama, Japan from 18 - 22 Aug 1993