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Impact of social media usage on sport participation and well-being of English premier league fans
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Type
Final Year Project (FYP)
Author
Lee, Kar Chun
Supervisor
Lin, Yen-Chun
Abstract
Social media have arisen as a vital mechanism for socialization today. This study
investigates the impact of increased social media usage on English Premier League fans
and aims to examine the relationships between (1) social media usage and sport
participation, (2) social media usage and well-being, (3) moderation effect of fan loyalty
between social media usage and sport participation, and (4) moderation effect of fan
loyalty between social media usage and well-being. This study utilized a survey
questionnaire consisting of questions utilizing a 5-point Likert scale. The questions were
adapted from the study by Kim, Liu and Shan (2017), Kim, Kim and Kim (2016) and
Karjaluoto, Munnukka and Salmi (2016). 404 participants were recruited with the pre
requisite of following the English Premier League. Pearson correlation and multiple
regression analyses were carried out and it was found that (1) social media usage was
related positively to sport participation, (2) social media usage was related positively to
well-being, (3) fan loyalty did not moderate the relationship between social media usage
and sport participation, and (4) fan loyalty moderated the relationship between social
media usage and well-being. This study will broaden the understanding of the impacts
of social media usage on English Premier League fans, and in turn provide valuable
information for sport managers to utilize these social media platforms to increase the
sport participation and well-being of these fans.
Date Issued
2019
Publisher
Nanyang Technological University