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Positioning ASEAN in the globalised world: Organizing the ASEAN Inter-City Football League for ASEAN economic and socio-cultural integration
Economic integration
Socio-economic integration
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Paper presented at the 4th International Conference on Southeast Asia (ICONSEA 2011) on “Positioning Southeast Asia in the Globalized World”, Kuala Lumpur, Malaysia, 6 -7 December 2011
In our globalised world, China is poised to be the second largest economy and have been very successful in attracting foreign investment by its sheer size and growing spending power of its consumers. From the years 2007 to 2010 th~ total inflow ofForeign Direct Investment into the Association of Southeast Asian Nations (ASEAN) has declined from US$69.5 billion to US$36.1 billion. The globalization of English Football League (EPL) has generated billion dollars revenues from TV rights. The ASEAN broadcasters paid about US$ 182 million to televise the matches. ASEAN could position itself in the globalised world by integrating its football leagues into one 20 Inter-city Football League and creating a ten-month regional free-to-air sports broadcasting programme that could generate TV rights and advertisement revenues. The free-to-air programme can reach 139 million household TV sets in ASEAN. The EPL pay TV subscribers total about 6 million. The Inter-City League can attract
indigenous and foreign companies to sponsor the league, teams and players. It can stimulate intra-ASEAN travel and tourism among each city's fans and supporters to attend the 380 matches. Traditional and contemporary song, dance and music of each ASEAN country can be shown before each game to showcase and understand ASEAN's socio-cultural diversity as one method for socio-cultural integration. The Inter-city League is a viable project because
there is a ready supply more than 30 football stadiums scattered among the ASEAN cities. The projected TV rights and sponsorship revenue can sustain and expand the league in and beyond ASEAN.
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