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Uses and gratifications
Prosocial orientations
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Chen, V. H. H., Lin, W., Ng, C. W., Chai, S. L., Khoo, A., & Duh, H. B. L. (2009, September). Children's choice of games: The influence of prosocial tendency and education-level. Paper presented at the 8th International Conference on Entertainment Computing (ICEC 2009), Paris, France.
This study employed the uses and gratifications approach to examine children's choice of gaming genres. The measure of pro-social behavioral tendency was used as an approximation of a child's offline gratification, and this was related to the exposure to three different genres of games (violent, aggressive and prosocial). The influence of education level was also taken into consideration. Data was compiled and analyzed from a survey conducted on Singaporean schoolchildren (N = 2,640). Overall results supported the supplementary model of gratification seeking behavior. Children with higher prosocial scores spent significantly less time playing violent and aggressive games, whereas children of a higher education level spent more time playing games of all genres. The results are presented and discussed.
This paper was presented at the This paper was presented at the 8th International Conference on Entertainment Computing (ICEC 2009), held in Paris, France from 3 – 5 Sep 2009
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