Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/19874
Title: 
Authors: 
Subjects: 
“Positive energy”;
Hegemony
Propaganda
Media/internet
Discourse analysis
China
Issue Date: 
2018
Citation: 
Yang, P., & Tang, L. (2018). “Positive energy”: Hegemonic intervention and online media discourse in China’s Xi Jinping era. China: An International Journal, 16(1), 1-22. http://muse.jhu.edu/issue/38111
Abstract: 
Scholarship to-date agrees that the internet has weakened the Chinese party-state’s ideological and discursive hegemony over society. In this paper, we document a recent intervention into public discourse exercised by the Chinese state through appropriating and promoting a popular online catchphrase—“positive energy” (zheng nengliang). Analyzing the “positive energy” phenomena using Laclau and Mouffe’s theory of hegemony and discourse, we argue that the relative effectiveness of this hegemonic intervention rests on the semantic versatility of “positive energy”, which enables “chains of equivalence” to be established between the label’s popular meanings on the one hand and its propagandist meanings on the other.
Description: 
This is the final draft, after peer-review, of a manuscript published in China: An International Journal. The published version is available online at http://muse.jhu.edu/issue/38111
URI: 
ISSN: 
0219-7472
File Permission: 
Open
File Availability: 
With file
Appears in Collections:Journal Articles

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