Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/20423
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKoh, Jia Yi-
dc.contributor.authorLeng, Ho Keat-
dc.date.accessioned2018-11-19T03:53:31Z-
dc.date.available2018-11-19T03:53:31Z-
dc.date.issued2018-
dc.identifier.citationKoh, J. Y., & Leng, H. K. (2018). Marketing sport coaching services on social network sites: An examination of social influence and country-of-origin effect. Managing Sport and Leisure, 22(5), 390-399. https://doi.org/10.1080/23750472.2018.1495097en
dc.identifier.issn2375-0472-
dc.identifier.urihttp://hdl.handle.net/10497/20423-
dc.descriptionThis is the final draft, after peer-review, of a manuscript published in Managing Sport and Leisure. The published version is available online at https://doi.org/10.1080/23750472.2018.1495097en
dc.description.abstractSocial network sites have been used to market a variety of products and services. The aim of this paper is to examine the marketing of sport coaching services on social network sites. A Facebook page of a fictitious sports coaching service was set up. The control group (n=51) was exposed to a page with only minimal information on the coaching service. Experimental group 1 (n=51) was presented with additional information on the wall page consisting of ‘likes’ votes and positive comments about the coaching service. Experimental group 2 (n=51) was presented with additional information on the nationality of the sports coach. The findings suggested that social influence on social network site could affect consumers’ perceived quality and purchase intention for sports coaching services. However, information on the nationality of the sports coach did not statistically affect the perceived quality and purchase intention for the sports coaching service.en
dc.language.isoenen
dc.subjectSocial influenceen
dc.subjectPurchase intentionen
dc.subjectPerception of qualityen
dc.subjectSocial network sitesen
dc.subjectSports coachingen
dc.titleMarketing sport coaching services on social network sites: An examination of social influence and country-of-origin effecten
dc.typePostprinten
dc.identifier.doi10.1080/23750472.2018.1495097-
local.message.claim2021-12-27T10:53:49.535+0800|||rp00017|||submit_approve|||dc_contributor_author|||None*
item.grantfulltextOpen-
item.cerifentitytypePublications-
item.fulltextWith file-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypePostprint-
item.languageiso639-1en-
Appears in Collections:Journal Articles
Files in This Item:
File Description SizeFormat 
MSL-22-5-390.pdf250.35 kBAdobe PDFThumbnail
View/Open
Show simple item record

SCOPUSTM   
Citations

7
checked on Feb 7, 2023

WEB OF SCIENCETM
Citations

5
checked on Feb 3, 2023

Page view(s) 50

133
checked on Feb 6, 2023

Download(s) 50

140
checked on Feb 6, 2023

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.