Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/21309
Title: 
Authors: 
Keywords: 
Network externalities
Human factors
MOOCs
PLS-SEM
Completion
Issue Date: 
2018
Citation: 
Li, B., Wang, X., & Tan, S. C. (2018). What makes MOOC users persist in completing MOOCs? A perspective from network externalities and human factors. Computers in Human Behavior, 85, 385-395. http://dx.doi.org/10.1016/j.chb.2018.04.028
Abstract: 
This study investigated how network externalities affect users’ persistence in completing massive online open courses (MOOCs) through the mediation of human factors. 346 students from a public university were recruited into the study. The data were collected using a survey and analyzed by partial least square structural equation modelling (PLS-SEM). The findings indicate that users’ persistence in completing MOOCs was a function of network benefit, user preference, and motivation to achieve. Network benefit, which was strongly predicted by
network size (direct network externalities) and perceived complementarity (indirectly network externalities), also indirectly influenced users’ persistence in completing MOOCs through user preference and motivation to achieve. Furthermore, this study found that the duration of MOOC usage made a significant difference in the effect of network externalities on users’ persistence in completing MOOCs. For instance, user preference had a stronger influence on users’ persistence in completing MOOCs for one-year users than above-one-year users, while motivation to achieve in MOOCs had a stronger effect on users’ persistence in completing MOOCs for above-one-year users than one-year users. This study could benefit MOOC providers and researchers seeking to improve the retention and completion rates of MOOCs.
Description: 
This is the final draft, after peer-review, of a manuscript published in Computers in Human Behavior. The published version is available online at http://dx.doi.org/10.1016/j.chb.2018.04.028
URI: 
ISSN: 
0747-5632
Other Identifiers: 
10.1016/j.chb.2018.04.028
Website: 
Appears in Collections:Journal Articles

Files in This Item:
File Description SizeFormat 
CHB-85-385.pdf
  Until 2020-09-01
525.03 kBAdobe PDFUnder embargo until Sep 01, 2020
Show full item record

Page view(s)

18
checked on Aug 22, 2019

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.