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Tupas, T. Ruanni F.
Norhaida Aman
Issue Date: 
Linguistic landscape (LL) refer red to “ the visibility and salience of languages on public and commercial signs in a given territory or region region” (Landry & Bourhis, 1997 , p. 23). It has emerged as a method by which to examine language practices in multilingual communities since 1970s. Previous research focused on the presence o f languages in big cities affect ed by interlocking so ciocio-structural factors, such as language policy, demographic distribution, spread of English , tourism, history, and culture from the theory of linguistics, politics, sociology, psychology, and education. However, it was not until 2012 that a volume of papers paid focused attention to the situation of minority languages in LL in Europe and two cases from outside: Israel and Brunei.

This empirical study adopts the theory of ethnolinguistic vitality to explore Tai LueLue’s vitality in Xishuangbanna Dai Autonomous Prefecture Prefecture, China . It aims to investigate how different socio socio-structural factors affect the vitality of Tai Lue , a minority language in Xishuangbanna, on the signs in a public park , Manting Imperial Garden . A An analysis was based on the dataset containing about 400 pictures collected in the Garden.

The results corroborate the important assumption that the vitality of Tai Lue in Xishuangbanna is the joint efforts of political, historical, religious, economiceconomic, demographic and linguistic realities. Therefore, it is emphasized that investigating the presence and functions of a minority language displayed on the signs of LL can be a lens to examine its vitality and a reference for government and policy-making institutions to reexamine and reformulate its language policies.
Issued Date: 
Call Number: 
P40.5.L562 Hua
Appears in Collections:Master of Arts (Applied Linguistics)

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