Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/22509
Title: 
Authors: 
Subjects: 
Social network sites,
Soccer
Content analysis
Sports events
Issue Date: 
2020
Citation: 
Sadeghi, S., & Leng, H. K. (2020). Self-presentation of Iranian football players on Instagram during the 2018 World Cup. Soccer & Society, 22(5), 502-510. https://doi.org/10.1080/14660970.2020.1832475
Abstract: 
Members of social network sites are able to decide how to present themselves to other members. An earlier study has suggested that athletes may put up posts to describe themselves in their various roles. The aim of this study is to gain further insight by extending from the earlier conceptual framework. The posts of 14 Iranian footballer who played in the Russia 2018 World Cup from April to August were analysed. Content analysis found that the posts could be classified into four different categories namely Athlete, Family, Personal and Publicity. In addition, it was found that over time, there were changes in the proportion of posts in each category. Athletes were more likely to post on their lives as an athlete before and after a major sports event. This suggests that athletes are managing their personal brand on social media.
Description: 
This is the final draft, after peer-review, of a manuscript published in Soccer & Society. The published version is available online at https://doi.org/10.1080/14660970.2020.1832475
URI: 
ISSN: 
1466-0970 (print)
1743-9590 (online)
DOI: 
File Permission: 
Open
File Availability: 
With file
Appears in Collections:Journal Articles

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