Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/22509
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dc.contributor.authorSadeghi, Shohrehen
dc.contributor.authorLeng, Ho Keaten
dc.date.accessioned2020-11-04T09:12:47Z-
dc.date.available2020-11-04T09:12:47Z-
dc.date.issued2020-
dc.identifier.citationSadeghi, S., & Leng, H. K. (2020). Self-presentation of Iranian football players on Instagram during the 2018 World Cup. Soccer & Society, 22(5), 502-510. https://doi.org/10.1080/14660970.2020.1832475en
dc.identifier.issn1466-0970 (print)-
dc.identifier.issn1743-9590 (online)-
dc.identifier.urihttp://hdl.handle.net/10497/22509-
dc.descriptionThis is the final draft, after peer-review, of a manuscript published in Soccer & Society. The published version is available online at https://doi.org/10.1080/14660970.2020.1832475en
dc.description.abstractMembers of social network sites are able to decide how to present themselves to other members. An earlier study has suggested that athletes may put up posts to describe themselves in their various roles. The aim of this study is to gain further insight by extending from the earlier conceptual framework. The posts of 14 Iranian footballer who played in the Russia 2018 World Cup from April to August were analysed. Content analysis found that the posts could be classified into four different categories namely Athlete, Family, Personal and Publicity. In addition, it was found that over time, there were changes in the proportion of posts in each category. Athletes were more likely to post on their lives as an athlete before and after a major sports event. This suggests that athletes are managing their personal brand on social media.en
dc.language.isoenen
dc.subjectSocial network sites,en
dc.subjectSocceren
dc.subjectContent analysisen
dc.subjectSports eventsen
dc.titleSelf-presentation of Iranian football players on Instagram during the 2018 World Cupen
dc.typePostprinten
dc.identifier.doi10.1080/14660970.2020.1832475-
local.message.claim2021-12-27T10:53:49.535+0800|||rp00017|||submit_approve|||dc_contributor_author|||None*
item.grantfulltextOpen-
item.languageiso639-1en-
item.openairetypePostprint-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextWith file-
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