Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/22756
Title: 
Authors: 
Keywords: 
Physical activity
Model in advertisement
Eye tracker
Issue Date: 
2020
Publisher: 
Office of Education Research, National Institute of Education, Singapore
Citation: 
Leng, H. K. (2020). Advertisements promoting physical activity in tertiary educational institutions: An investigation on model effect using eye tracker. National Institute of Education (Singapore), Office of Education Research.
Abstract: 
The aim of this study is to examine whether the gender of the model used in advertisements promoting physical activity affects their effectiveness.
Description: 
Note: Restricted to NIE staff only. Contact author for access to report.
URI: 
Project number: 
SUG 15/16 LHK
Grant ID: 
Education Research Funding Programme (ERFP)
Funding Agency: 
Ministry of Education, Singapore
Appears in Collections:OER - Reports

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