Please use this identifier to cite or link to this item:
http://hdl.handle.net/10497/22756| Title: | Authors: | Subjects: | Physical activity Model in advertisement Eye tracker |
Issue Date: | 2020 |
Publisher: | Office of Education Research, National Institute of Education, Singapore |
Citation: | Leng, H. K. (2020). Advertisements promoting physical activity in tertiary educational institutions: An investigation on model effect using eye tracker (Report No. SUG 15/16 LHK). National Institute of Education (Singapore), Office of Education Research. |
Abstract: | The aim of this study is to examine whether the gender of the model used in advertisements promoting physical activity affects their effectiveness. |
Description: | Note: Restricted to NIE Staff. |
URI: | Project number: | SUG 15/16 LHK |
Grant ID: | Education Research Funding Programme (ERFP) |
Funding Agency: | Ministry of Education, Singapore |
File Permission: | Restricted |
File Availability: | With file |
| Appears in Collections: | OER - Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SUG-15-16-LHK.pdf Restricted Access | 588.91 kB | Adobe PDF | View/Open |
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