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Model in advertisement
Office of Education Research, National Institute of Education, Singapore
Leng, H. K. (2020). Advertisements promoting physical activity in tertiary educational institutions: An investigation on model effect using eye tracker. National Institute of Education (Singapore), Office of Education Research.
The aim of this study is to examine whether the gender of the model used in advertisements promoting physical activity affects their effectiveness.
Note: Restricted to NIE staff only. Contact author for access to report.
SUG 15/16 LHK
Education Research Funding Programme (ERFP)
Ministry of Education, Singapore
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checked on Mar 9, 2021
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