Now showing 1 - 10 of 19
  • Publication
    Open Access
    The marketisation of higher education: A comparative case-study of two universities in Singapore
    (Critical Approaches to Discourse Analysis Across Disciplines, 2007)
    This paper focuses on the discursive practice of higher education in Singapore. Specifically, it compares and contrasts how the pressures of globalisation and increasing competition have shaped the discursive practices of two universities in Singapore, the Nanyang Technological University and Singapore Management University, as they endeavour to 'market' themselves through their respective prospectuses targeted at potential students. The theoretical framework and analytic approach adopted in this study relate to what is known broadly as 'Critical Discourse Analysis', which delves into the dialectical relationship between discursive and social structures, to show that discourse is not only socially constituted but socially constitutive (Fairclough 1989; van Dijk 1993). The analysis, which focuses on the construction of interpersonal meanings through both visual and verbal means, shows how one prospectus maintains a relatively university-centred and authoritative voice while the other adopts a more student-centred stance and assumes a more egalitarian relationship between students and the university. Both, however, are seen to succumb to the pressures of 'globalisation' and 'marketisation' (Fairclough 1993), which force the universities to operate as if they were 'ordinary businesses competing to sell their products to consumers' (Fairclough 1993: 141). The implications for higher education are discussed.
      1154  1486
  • Publication
    Open Access
    Bridging policy and practice: A study of EFL teacher talk in China
    (University of California, Berkeley, 2017)
    This study focuses on teacher talk in the context of English as a Foreign Language (EFL) teaching in China. Framed against China’s current focus on ‘thinking, imagination and innovation’ as stated in the National English Curriculum Standards (NECS), this paper reports the findings of a qualitative study aimed at understanding how the discursive practices of EFL teachers contribute to the learning outcomes and overall goals of the NECS. The study adopts the theoretical lens of Bakhtin’s concept of dialogism, which views dialogue as the principal means for meaning making and learning. It focuses on how teachers encourage dialogic interactions in the classroom through their questions and code-switching practices. The data comprises 30 hours of audio-recordings of lessons taught by eight EFL teachers at the high school level in two Chinese cities. The analysis of this data suggests that EFL teaching is still very much entrenched in the traditional practice based on word recognition and pattern drills and, despite official policy pronouncements, maintains a predominantly monologic thrust. The implications of these findings are discussed in relation to how teacher talk can mediate EFL learning and, more broadly, bridge the gap between policy and classroom practice.
      355  462
  • Publication
    Embargo
    A comparative critical analysis of official and personal social media videos on being and becoming old in China
    (Taylor & Francis, 2025) ;
    Cui, Ruiguo
    This study delves into ageing as it is depicted through social media videos in China. Through a critical analysis of 40 short-form videos, it compares how older people are discursively constructed by official agents and individual content creators to uncover their underlying ideological interests. Findings show that official videos tend to portray older people as socially disconnected and lonely whereas personal videos tend to showcase the jovial and inspirational aspects of growing old. They also reveal that official videos are exclusively situated in urban settings while personal videos also depict older people in rural and relatively modest settings. These findings reflect and reinforce the pathologisation and othering of older people and reveal ideologies linked to communitarianism and governmentality and the commodification of old age in the Chinese socio-political and socio-cultural ecosystem.
      20  12
  • Publication
    Open Access
      134  287
  • Publication
    Open Access
    Tuning up the promotional volume: Comparing the About Us texts of top- and second-tier universities in China and America
    (Elsevier, 2020)
    Xie, Chaoqun
    ;
    This article focuses on the discursive self-promotion of universities. It aims to investigate how universities make evaluations through linguistic resources that modulate the degree of attitudinal and experiential meaning expression in discourse. The study compares the use of Graduation resources (Martin and White, 2005) in the About Us texts of 160 top- and second-tier universities in China and America. Cross-country and cross-tier comparisons are made by determining the frequencies of the Graduation resources and performing a close analysis of the functions and features of these resources. Findings show that all 160 universities frequently use upscaled Graduation resources to amplify the positivity projected by existing attitudes and to invoke positive evaluations to realize the universities' pragmatic intent of self-promotion. While the top-tier Chinese universities forge the most authoritative institutional image and most distant relationship with readers, the second-tier American universities establish the least authoritative institutional image and closest relationship with their readers. These findings are discussed in light of various factors that co-constitute the ecologies of higher education.
    WOS© Citations 2Scopus© Citations 3  135  218
  • Publication
    Open Access
    Marketization of universities in China: A critical discourse analysis of the university president’s message
    (Sage, 2019) ;
    Ren, Songsha
    This article focuses on the global phenomenon of the marketization of higher education and how it has shaped the discourses of China’s top universities. By analyzing the university presidents’ messages published in the websites of 36 top-ranked universities in China, the aim is to ascertain the extent to which this institutionalized genre imbricates a marketizing role with other ideological imperatives. Informed by the theoretical principles of Critical Discourse Analysis and adopting a genre analysis methodological approach, we first examined the macro-level rhetorical structure followed by a micro-level analysis of the discursive strategies used in the presidents’ messages. The findings reveal a dynamic interweaving of three distinct discursive strands – bureaucratic, conversational and advertising – constructed in and around the move structure of the presidents’ messages. This interdiscursive analysis reveals competing imperatives and contestations that reflect the dual role of the presidents’ messages to project a globalized, international outlook while maintaining an allegiance to political ideologies and national interests that top-ranked universities in China have to simultaneously negotiate.
    WOS© Citations 19Scopus© Citations 29  266  896
  • Publication
    Open Access
    Thinking through talk: Using dialogue to develop students' critical thinking
    (Elsevier, 2023)
    Cui, Ruiguo
    ;
    This study adopts a dialogic instructional approach to explore the relationship between teacher talk and students' critical thinking. Through a fine-grained analysis of a teacher's dialogic moves against evidence of students' critical thinking in a 15-week dialogic instructional programme in a Chinese university, we found that three directionally oriented discursive moves, ‘opening up’, ‘branching out’ and ‘tossing back’, are productive in drawing out students' critical thinking. Our findings can help educational practitioners and researchers deepen their understanding of the discursive mechanisms by which classroom dialogue facilitates the development of students' critical thinking skills.
    WOS© Citations 4Scopus© Citations 13  181  11
  • Publication
    Restricted
    Imag(in)ing the nation: A critical discourse analysis of Singapore’s National Day Rally speech
    (John Benjamins, 2015) ;
    Cui, Ruiguo
    This article focuses on the discursive construction of national identity through a National Day Rally speech delivered by Singapore's Prime Minister in 2010. Inspired by the theoretical framework of Critical Discourse Analysis and using methods developed by Halliday and van Leeuwen, it offers a close analysis of the speech, which uncovers patterns related to the type, extent and effects of various agentive roles attributed to the country, government and people of Singapore. Macro-discursive strategies like the use of specific references and real-life anecdotes calculated to reify the success of the Singapore 'brand' and inspire Singaporeans are also discussed. Through this multi-layered analysis, the article demonstrates how discourse transforms an imagining of Singapore's nationhood into a concrete image of what Singapore is and what being a Singaporean is all about.
    WOS© Citations 5Scopus© Citations 3  269  15
  • Publication
    Open Access
    Capitalising shadow education: A critical discourse analysis of private tuition websites in Singapore
    (Taylor & Francis, 2024) ;
    Koh, Dorothy Yunning
    Shadow education, or supplementary private tutoring, has expanded to become a multi-billion-dollar industry worldwide, capitalising on the desires of parents and their children to succeed and excel in education. In doing so, shadow education draws upon and reproduces cultural capital represented by knowledge, skills and educational credentials and symbolic capital constituted in the prestige, privilege and legitimacy of educational achievement. The study on which this article is based adopts a critical discourse analytic approach to examine the websites of five leading private tuition centres in Singapore as seen through the lens of Bourdieu’s concept of capital. The aim is to identify specific forms of cultural capital, examine how they are harnessed for promotional purposes, and show how this reflects and reproduces the forms and representations of educational achievement and success valued in Singapore. Findings offer a deeper understanding of the marketing discourse of shadow education that pivots on the quality of private tutors, success beyond examinations and school, and concrete representations of social distinction and achievement. More significantly, the study contributes to research situated at the nexus of shadow education and Bourdieu’s concept of capital to shed light on how shadow education reflects and magnifies broader socio-cultural orientations and socio-economic structures.
    WOS© Citations 1Scopus© Citations 4  108  15
  • Publication
    Open Access
    "Clean and green: That's the way we like it": Greening a country, building a nation
    (John Benjamins, 2004)
    This paper focuses on the discursive strategies used by the Singapore government to construct national identity and solidarity on the basis of a 'clean and green' environment. By analysing the slogans used in the Clean and Green Week campaign in terms of the use of pronouns and the pragmatic notion of 'politeness', the paper shows that the people of Singapore are not only persuaded to 'buy' the idea of environmentalism, but also to buy into the ideology of national identity and unity being derived (in part) from the proper management and conservation of Singapore's scarce resources and limited physical space. The paper concludes with a discussion on how national campaigns such as the Clean and Green Week constitutes a form of political discourse, where public educational discourse becomes a veiled medium through which socio-political ideologies are produced and propagated. With the government treading the fine line between information and manipulation where 'greening' a country becomes a scaffolding for building a nation, a study like this offers interesting insights into the interplay between the language of politics and the politics of language.
    Scopus© Citations 15  193  3159