Advertisements promoting physical activity in tertiary educational institutions: An investigation on model effect using eye tracker

URI
Thumbnail Image
Type
Technical Report
Files
Citation
Leng, H. K. (2020). Advertisements promoting physical activity in tertiary educational institutions: An investigation on model effect using eye tracker (Report No. SUG 15/16 LHK). National Institute of Education (Singapore), Office of Education Research.
Author
Leng, Ho Keat
Subjects
Abstract
The aim of this study is to examine whether the gender of the model used in advertisements promoting physical activity affects their effectiveness.
Date Issued
2020
Publisher
Office of Education Research, National Institute of Education, Singapore
Description
Note: Restricted to NIE Staff.
Project
SUG 15/16 LHK
Grant ID
Education Research Funding Programme (ERFP)
Funding Agency
Ministry of Education, Singapore