A longitudinal study of the impact of the Tokyo 2020 Olympics on Japanese residents’ support: The mediating role of social well-being

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Article
Citation
Sato, S., Kinoshita, K., Funahashi, H., Furukawa, T., Ma, S.-C., & Kaplanidou, K. (2024). A longitudinal study of the impact of the Tokyo 2020 Olympics on Japanese residents’ support: The mediating role of social well-being. Journal of Destination Marketing & Management, 34, Article 100947. https://doi.org/10.1016/j.jdmm.2024.100947
Author
Sato, Shintaro
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Kinoshita, Keita 
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Funahashi, Hiroaki
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Furukawa, Takuya
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Ma, Shang-Chun
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Kaplanidou, Kyriaki
Abstract
Mega sporting events can generate significant impacts on the host destinations. The Tokyo 2020 Olympics (“Tokyo 2020” hereafter) was a unique case as the pandemic minimized the impact of international tourism. In this situation, how could residents' perceived event impacts be associated with support intention for future event hosting? The purpose of this study is to examine the relationships between event impact perceptions of Tokyo 2020, residents' social well-being, and their support toward future event hosting. Three-wave time-lagged data were gathered from residents in Japan (T1 = approximately one month prior to the event; T2 = immediately after the event; and T3 = four months after the event; N = 296). The results of the structural equation model showed that no event impact perceptions were directly associated with residents' support, measured four months after the event. However, positive economic and environmental impacts (T1) indirectly via residents' social well-being (T2) influenced their support for future event hosting (T3). The findings highlighted that the event impact perceptions and residents' support for event hosting can be mediated by temporarily activated social well-being. The findings are particularly important when people have difficulties finding connections to society (i.e., the pandemic in this study). A sense of social well-being is the key to enhancing residents’ support for future event hosting.
Keywords
Date Issued
2024
Publisher
Elsevier
Journal
Journal of Destination Marketing & Management
DOI
10.1016/j.jdmm.2024.100947
Description
The open access publication is available at https://doi.org/10.1016/j.jdmm.2024.100947
Grant ID
JP20292674
Funding Agency
Japan Society for the Promotion of Science (JSPS)