Options
Modelling market potential for retail shops using GIS : a case study of NTUC Fairprice supermarkets in the northeastern region of Singapore
Author
Chan, Martin Weng Onn
Supervisor
Zhu, Xuan
Abstract
GIS based market potential modelling process has been applied and found to be useful in many instances, especially in the area of site selection. For a land scarce country like Singapore, locating a new retail store in a right place is extremely important as it will, to a large extent, determine the success of a retailer. This study explores the use of GIS based market potential modelling process to determine potential locations for a new supermarket. The modelling process took into consideration, results from census data analysis, spending density analysis and accessibility analysis of a selected area of study. A mixture of geographical techniques in the form of field surveys and interviews were also conducted, contributing to the estimation of population, number of households and spending density of the study area. Further analysis on the potential locations derived from the modelling process was carried out by incorporating the criteria from a supermarket retailer and the land use policy in Singapore before an ideal location was selected. The findings suggest that GIS based market potential modelling is indeed advantageous from many aspects. when applied in the contexts of business and service planning.
Date Issued
2003
Call Number
HF5429.28.S55 Cha
Date Submitted
2003