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Social media comparison: Effectiveness of messaging in relation to framing and gender
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Type
Undergraduate Educational Research Paper
Citation
Ramakrishnan Gowri Shankar & Ang, P.-H. R. (2024). Social media comparison: Effectiveness of messaging in relation to framing and gender [Dean's Commendation for Undergraduate Educational Research Papers selection, Nanyang Technological University]. NIE Digital Repository. https://hdl.handle.net/10497/28906
Abstract
This research strived to find the effectiveness, also known as persuasiveness of messaging on the topic of social media comparison in relation to 2 key variables that are Gender (male/female) and framing (gain/loss). A zoom survey was conducted from a sample pool of 160 Singaporean undergraduates who are aged 21 years old and above. The results collected shows that effectiveness of messaging varies in relation to framing and gender to a notable degree. More specifically the perceived quality of the messaging varies among genders in relation to the type of framing. The result shows that males generally perceive the quality of either frame to be nearly the same while females generally perceive the quality loss frame messages more accurate than gain frame messages. Furthermore, males perceive gain frame messages as higher quality by a slight margin and females perceive loss frame messages as higher quality by a wide margin. Hence, these findings lead to a conclusion that the type of message framing
impacts the perceived quality in terms of persuasiveness, notably among females.
Date Issued
2024
Publisher
National Institute of Education, Nanyang Technological University (NIE NTU), Singapore
Date Submitted
2024