Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/15452
Title: 
Authors: 
Keywords: 
Identification
Identity
Video game
Player avatar relationship
Measurement
Issue Date: 
2013
Citation: 
Li, D. D., Liau, A., & Khoo, A. (2013). Player–avatar identification in video gaming: Concept and measurement. Computers in Human Behavior, 29(1), 257-263.
Abstract: 
This paper aims to develop an instrument to measure Player-Avatar Identification
(PAI) in video game playing. Survey studies were conducted with over 1000 students in
Singapore primary and secondary schools. The results of the studies demonstrated that
PAI can be conceptualized and reliably measured in terms of four factors – feelings
during play, absorption during play, positive attitudes toward the game avatar and importance of the avatar to one’s self identity. The four-factor model showed acceptable
model data fit and satisfactory reliability and validity. The construct validity was
supported by the relationship between PAI and identity style. The result suggested that
students with diffused identity style reported significant higher scores on absorption and
importance to identity. The usefulness of the concept and the scale was discussed in
relation to behavioral and developmental implications.
Description: 
This is the original draft, prior to peer-review, of a manuscript published in Computers in Human Behavior. The published version is available online at Computers in Human Behavior, Volume 29, Issue 1, January 2013, pages 257-263, doi: dx.doi.org/10.1016/j.chb.2012.09.002
URI: 
ISSN: 
0747-5632
Other Identifiers: 
10.1016/j.chb.2012.09.002
Appears in Collections:Journal Articles

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