Please use this identifier to cite or link to this item: http://hdl.handle.net/10497/22081
Title: 
Authors: 
Subjects: 
Sport video games
Game experience
Scale development
Reliability
Validity
Issue Date: 
2018
Citation: 
Leng, H. K., & Pyun, D. Y. (2018). Development of a scale to measure gamer experiences in sport video games. International Journal of Sport Management and Marketing, 18(5), 417-429. https://doi.org/10.1504/IJSMM.2018.094348
Abstract: 
The aim of this study is to develop a scale to measure gamer experiences in sport video games. A two-phase data analysis was conducted with 400 respondents randomly assigned to one of two phases. In each phase, respondents were tasked to play a sports car racing game and complete a survey instrument. The study identified six dimensions of sports video games based on gamer experience. These are challenge, competence, flow, immersion, enjoyment and negative affect. Using this scale, it will be possible to examine differences in gamer experience across sports video games. More importantly, it will be possible to examine the relationship between gamer experience and sponsorship effectiveness in future studies using this scale.
Description: 
This is the final draft, after peer-review, of a manuscript published in International Journal of Sport Management and Marketing. The published version is available online at https://doi.org/10.1504/IJSMM.2018.094348
URI: 
ISSN: 
1475-8962 (print)
1740-2808 (online)
DOI: 
File Permission: 
Open
File Availability: 
With file
Appears in Collections:Journal Articles

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